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AI Marketing Campaign Builder

Design campaigns with AI assistance

6 pages·CC-BY 4.0
marketingcampaignsstrategyautomation

This resource includes:

✓Actionable templates and checklists✓Real-world examples and case studies✓Step-by-step implementation guide✓Common pitfalls and how to avoid them✓Resources for further learning

Why you need this

Marketing campaigns require creativity, strategic thinking, audience research, copywriting, asset creation, and channel planning. Doing this manually for every campaign takes weeks—time your competitors don't have either.

The problem: Marketers waste days brainstorming campaign ideas, writing variations, and creating assets. By the time the campaign launches, the moment has passed or budgets are depleted.

This builder solves that. It provides structured AI-powered workflows to design complete marketing campaigns—from strategy to execution—in hours instead of weeks.

Perfect for:

  • Marketing managers planning multi-channel campaigns
  • Growth marketers testing new campaign ideas quickly
  • Small businesses without large marketing teams
  • Agencies creating campaigns for multiple clients

What's inside

Campaign Strategy Builder

Strategic Foundation:

  • Campaign goal definition (awareness, consideration, conversion, retention)
  • Target audience research prompts
  • Competitive analysis framework
  • Positioning and messaging development
  • Channel selection matrix (paid, organic, email, social)

Creative Development:

  • Campaign theme and concept generation
  • Value proposition refinement
  • Brand voice and tone guidelines
  • Visual direction and mood board prompts
  • Storytelling arc development

Execution Assets:

Copywriting Templates:

  • Email sequences (cold outreach, nurture, launch)
  • Landing page copy (headlines, body, CTAs)
  • Ad copy variations (Google, Facebook, LinkedIn)
  • Social media posts (hooks, threads, carousels)
  • Blog content and SEO articles

AI Prompts for Each Asset:

  • "Write 5 email subject lines for [campaign] targeting [audience] with goal of [action]"
  • "Create a landing page headline emphasizing [benefit] for [audience] with tone [voice]"
  • "Generate 10 ad variations testing [features] vs [benefits] messaging"
  • "Draft a product launch email sequence: teaser → launch → reminder → last chance"

Channel-Specific Tactics:

  • Paid search campaign structure
  • Social media content calendars
  • Email drip sequences
  • Influencer outreach scripts
  • PR and media pitches

Performance Optimization:

A/B Testing Framework:

  • What to test (headlines, CTAs, messaging angles)
  • Test design and sample size calculators
  • Success criteria and statistical significance
  • Learning documentation templates

Analytics & Reporting:

  • KPI tracking dashboards
  • Campaign performance reports
  • ROI calculators
  • Post-campaign analysis framework

Each Campaign Component Includes:

  • ✓ Strategic brief template
  • ✓ AI generation prompts
  • ✓ Quality review checklist
  • ✓ Platform-specific best practices
  • ✓ Example campaigns

How to use it

  • Campaign planning — Define strategy and generate creative concepts in first session
  • Asset creation — Use AI prompts to create all campaign assets in batches
  • Testing & iteration — Generate variations quickly for A/B tests
  • Cross-campaign learning — Document what works to improve future campaigns

Example campaign workflow

Campaign: SaaS Product Launch

1. Strategy (AI-assisted):

  • Prompt: "Analyze target audience: B2B product managers at mid-size tech companies. What are their top 3 pain points related to [problem your product solves]?"
  • Output: Pain points → messaging angles

2. Creative concept:

  • Prompt: "Generate 5 campaign themes for a product launch targeting [audience] emphasizing [key benefit]. Make them memorable and distinctive."
  • Output: Pick theme → develop messaging

3. Asset creation:

  • Landing page: "Write landing page copy for [product] using [theme]. Include: compelling headline, 3 benefit bullets, social proof section, and clear CTA."
  • Email sequence: "Create 4-email launch sequence: announcement, deep dive, case study, limited offer."
  • Ad copy: "Generate 10 LinkedIn ad variations highlighting [benefit] in under 100 characters."

4. Launch & optimize:

  • Use A/B testing templates to improve performance
  • Adjust messaging based on early results

Want to go deeper?

This builder helps you execute campaigns faster. For better AI-generated marketing content:

License & Attribution

This resource is licensed under Creative Commons Attribution 4.0 (CC-BY). You're free to:

  • Adapt for your industry and brand
  • Share with marketing and creative teams
  • Customize prompts and frameworks

Just include this attribution:

"AI Marketing Campaign Builder" by Field Guide to AI (fieldguidetoai.com) is licensed under CC BY 4.0

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Key Terms

PromptAI (Artificial Intelligence)

License: CC-BY 4.0 — Free to share and adapt with attribution.

Attribution: “AI Marketing Campaign Builder” by Field Guide to AI (fieldguidetoai.com)