Why you need this
Social media demands constant content creation across multiple platforms, each with different formats, audiences, and best practices. The average social media manager posts 10-20 times per day, monitors engagement, responds to comments, and tracks performance—while also planning future campaigns. It's unsustainable without automation.
The problem: Maintaining consistent, high-quality social presence requires hours of ideation, writing, design, scheduling, and engagement. Teams either burn out trying to keep up or settle for sporadic, low-quality posting that fails to build audience. Either way, social media becomes a time sink rather than a growth channel.
This toolkit solves that. It provides AI prompts, templates, and workflows that automate content creation, optimize posting schedules, and streamline engagement—helping you maintain active, authentic social presence in a fraction of the time.
Perfect for:
- Social media managers handling multiple brand accounts and platforms
- Small business owners managing social presence alongside other responsibilities
- Content creators maintaining consistent audience engagement
- Marketing teams coordinating campaigns across channels
What's inside
Content Creation Templates
Post Generator Prompts:
- Platform-specific formats (Twitter threads, LinkedIn posts, Instagram captions)
- Tone and voice adaptation (professional, casual, educational, promotional)
- Hook templates that stop scrollers (questions, stats, controversies, stories)
- Call-to-action variations (engagement, clicks, shares, conversions)
- Hashtag research and optimization for discoverability
Content Repurposing Framework:
- Blog post → Twitter thread + LinkedIn article + Instagram carousel
- Video → Short clips + quotes + discussion prompts
- Podcast → Audiograms + key insights + quote graphics
- Newsletter → Social snippets + engagement questions
- Event → Countdown posts + live coverage + recap content
Visual Content Assistance:
- AI image generation prompts for social graphics
- Text-to-image prompts for brand-consistent visuals
- Infographic concept outlines from data or articles
- Quote card and testimonial graphic templates
- Platform-specific size and format guidelines
Engagement & Community Management
Response Templates:
- Common questions (product info, pricing, availability)
- Customer service issues (complaints, problems, feedback)
- Engagement responses (compliments, shares, mentions)
- Trolls and negativity (professional de-escalation)
- Collaboration inquiries (partnerships, sponsorships)
Comment Monitoring System:
- AI sentiment analysis to prioritize urgent responses
- Auto-categorize comments by type (question, complaint, praise)
- Suggested responses for common inquiry patterns
- Escalation triggers for brand risk situations
- Engagement opportunity identification (high-value conversations)
Community Building Prompts:
- Conversation starters that generate discussion
- Poll and survey ideas for audience feedback
- User-generated content campaigns
- Interactive challenges and contests
- Q&A and AMA session planning
Content Planning & Strategy
Content Calendar Generator:
- Theme-based posting schedules (awareness days, industry events, seasons)
- Optimal posting times by platform and audience
- Content mix ratios (educational, entertaining, promotional)
- Campaign planning with lead-up and follow-through posts
- Gap identification and fill suggestions
Trending Topic Monitoring:
- AI-powered trend identification in your niche
- Prompt templates for timely, relevant responses to trends
- Controversy assessment (should you weigh in or stay silent?)
- Newsjacking opportunities with brand alignment
- Hashtag and keyword tracking for visibility
Competitor Analysis Templates:
- Content performance tracking (what's working for others)
- Gap analysis (topics competitors aren't covering)
- Engagement pattern observation
- Differentiator identification (your unique angles)
- Best practice extraction without copying
Performance & Optimization
Analytics Interpretation:
- AI summaries of weekly/monthly performance data
- Trend identification (what's improving, what's declining)
- Content type performance comparison
- Best-performing post analysis (what made them work)
- Actionable recommendations for improvement
A/B Testing Framework:
- Headline variations for the same content
- Posting time experiments
- Visual style testing (photos vs. graphics vs. videos)
- CTA effectiveness comparison
- Hashtag strategy optimization
Audience Growth Strategies:
- Profile optimization prompts (bio, highlights, links)
- Collaboration identification (who to partner with)
- Cross-promotion tactics (leveraging other platforms)
- Paid promotion targeting and messaging
- Community engagement tactics that attract followers
How to use it
- Daily posting — Generate platform-specific content variations from a single piece of source material in minutes
- Engagement management — Use response templates and sentiment analysis to handle comments efficiently without losing authenticity
- Campaign planning — Build comprehensive content calendars with the right mix and timing for your audience
- Performance optimization — Interpret analytics data and get actionable recommendations for improving reach and engagement
Example content workflow
Starting point: You write one blog post (1,000 words)
AI-powered repurposing:
- Twitter: 10-tweet thread with key insights + engagement question
- LinkedIn: Professional summary with industry implications + discussion prompt
- Instagram: 5-slide carousel with visual hierarchy + story highlights
- Facebook: Community-focused post with call for experiences
- TikTok/Reels: 3 short-form video scripts highlighting surprising points
Result: One hour of content creation → full week of multi-platform posting. Each post optimized for its platform and audience.
Want to go deeper?
This toolkit covers social media fundamentals. For comprehensive guidance on AI content tools:
- Guide: AI at Work Basics — Best practices for AI tools in professional settings
- Guide: AI Writing Assistance — Improve content quality with AI
- Guide: Prompting 101 — Get better results from AI content generators
- Glossary: Automation — Understanding content automation
License & Attribution
This resource is licensed under Creative Commons Attribution 4.0 (CC-BY). You're free to:
- Share with your marketing team or agency
- Customize for your brand voice and platforms
- Integrate into social media playbooks
Just include this attribution:
"AI Social Media Toolkit" by Field Guide to AI (fieldguidetoai.com) is licensed under CC BY 4.0
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