Building Your Brand Voice with AI

AI Can Help You Sound More Like You, Not Less

The biggest fear: AI makes everyone sound the same. The reality: AI can amplify your unique voice if you use it right.

Defining Your Brand Voice

Voice attributes framework:

Tone:

• Casual ↔ Formal
• Playful ↔ Serious
• Respectful ↔ Irreverent
• Enthusiastic ↔ Matter-of-fact

Personality:

• Friendly vs. Professional
• Humorous vs. Straightforward
• Vulnerable vs. Confident
• Empathetic vs. Direct

Language:

• Simple vs. Complex
• Conversational vs. Polished
• Emotional vs. Logical
• Story-driven vs. Fact-driven

AI prompt to discover your voice:

Analyze my existing content for voice patterns:

[Paste 5-10 of your best posts/captions/scripts]

Identify:
- Tone patterns (formal/casual/etc)
- Common phrases I use
- Sentence structure preferences
- Personality traits that come through
- What makes my voice unique
- Emotional tenor

Describe my brand voice in 3-5 adjectives.

Creating Your Brand Voice Guide

AI-assisted guide:

Prompt:

Based on my content [paste examples], create a brand voice guide:

1. Voice Description:
   - Primary tone: [adjective]
   - Personality: [adjectives]
   - Purpose: [what you want to achieve]

2. Do's:
   - Phrases I use
   - Writing patterns
   - Topics I discuss
   - How I engage

3. Don'ts:
   - Phrases to avoid
   - Tone mistakes
   - Topics to skip
   - Over-used industry jargon

4. Examples:
   - Good examples (sounds like me)
   - Bad examples (off-brand)

Make this clear enough that anyone (or any AI) could write in my voice.

Training AI on Your Voice

Custom GPT instructions:

You are my content writing assistant.

Writing voice:
- [Adjective 1]: [example]
- [Adjective 2]: [example]
- [Adjective 3]: [example]

Language patterns:
- I use [specific phrases]
- I prefer [short/long] sentences
- I [do/don't] use humor
- I [do/don't] share personal stories

Topics I cover:
- [Topic 1]
- [Topic 2]
- [Topic 3]

My audience:
- [Description]
- [What they care about]

Examples of my voice:
[Paste 3-5 examples]

When I ask you to write, match this voice exactly.

Voice Consistency Checklist

Before publishing AI content:

Ask yourself:

• Would I actually say this?
• Does this sound like me?
• Are the phrases ones I use?
• Is the sentence rhythm mine?
• Is the personality coming through?
• Would my audience recognize this as mine?

If any "no," edit before publishing.

Platform-Specific Voice Adaptation

Same voice, different energy:

YouTube:

• More polished
• Structured thoughts
• Complete sentences

TikTok:

• More casual
• Spontaneous feel
• Quick thoughts

LinkedIn:

• More professional
• Insight-driven
• Thought leadership

Twitter:

• Pithy
• Conversational
• Quick wit

AI prompt:

Core voice: [your voice description]

Adapt this message for each platform:

Message: [your core message]

Write for:
1. YouTube (polished, structured)
2. TikTok (casual, spontaneous)
3. LinkedIn (professional, insightful)
4. Twitter (pithy, conversational)

Keep my voice, adjust energy for platform.

Avoiding Generic AI Voice

Red flags (generic AI writing):

• "It's important to note that..."
• "In today's fast-paced world..."
• "Leveraging synergies..."
• "Delve into..."
• Overly perfect grammar
• No contractions
• Corporate buzzwords
• Zero personality

How to fix:

• Read aloud
• Add contractions (it's vs it is)
• Insert personality quirks
• Use your catchphrases
• Add imperfect humanity

Prompt to remove generic voice:

Rewrite this to sound more like me (less like AI):

[Paste AI-generated content]

My voice markers:
- [Specific trait 1]
- [Specific trait 2]
- [Phrases I use]
- [How I actually talk]

Remove: corporate speak, overly formal language, generic phrases
Add: personality, conversational flow, my speaking patterns

Developing Signature Elements

What makes you recognizable:

Catchphrases:

• Intro: "What's up, [audience name]"
• Transitions: "Here's the thing..."
• Sign-off: [Your unique goodbye]

Content patterns:

• Always start with story
• Use specific analogy style
• Ask question to audience
• Reference pop culture

Visual brand:

• Color scheme
• Thumbnail style
• Editing style
• Set design

AI prompt:

Analyze my successful content:
[Paste 10 top-performing pieces]

What signature elements do I use?
- Recurring phrases
- Content structures
- Opening/closing patterns
- Unique quirks

How can I amplify these while staying authentic?

Voice Evolution

Your voice will change over time. That's okay.

Quarterly voice audit:

Prompt:

Compare my content from 6 months ago vs. today:

Old content: [paste examples]
New content: [paste examples]

How has my voice evolved?
- What stayed the same (core voice)
- What changed (evolution)
- Is this positive evolution?
- Should I adjust my voice guide?

Authenticity vs. Polish

The balance:

Too authentic (rough):

• Rambling, unclear
• Too many tangents
• Unprofessional when it matters

Too polished (sterile):

• Sounds like everyone else
• No personality
• Corporate, generic

Sweet spot:

• Clear and organized (AI helps)
• But sounds like you (your edit)
• Professional when needed
• Authentic always

Finding balance prompt:

This content is too [polished/rough]:
[Paste content]

Adjust to:
- Keep clarity and structure
- Add personality and warmth
- Sound conversational but professional
- Remove [generic phrases / rambling]
- Match my voice: [description]

Brand Voice Examples

Example 1: Gary Vee

• Direct, no BS
• High energy
• Lots of profanity (authentic to him)
• Motivational
• Fast-paced

Example 2: Ali Abdaal

• Friendly, warm
• Evidence-based
• Curious, learning-focused
• Calm energy
• Structured

Example 3: Emma Chamberlain

• Super casual
• Stream of consciousness
• Self-deprecating humor
• Vulnerable
• Gen Z language

Your voice should be as distinct.

Testing Voice Consistency

Monthly test:

Take 5 pieces of AI-generated content (before editing) and 5 pieces you wrote entirely.

Ask audience or friends: "Which is which?"

If they can easily tell, AI needs better training on your voice.

If they can't tell, you've nailed it.