Skip to main content
Module 525 minutes

AI-Powered Social Media Strategy

Build and execute a social media strategy with AI. From posting schedule to engagement tactics, automate and optimize.

social-mediainstagramtwittertiktoklinkedincontent-strategy
Share:

Learning Objectives

  • Create platform-specific content strategies
  • Generate captions and posts at scale
  • Analyze performance with AI insights
  • Automate scheduling and posting

Social Media is a Full-Time Job—Unless You Use AI

AI can help you create, schedule, analyze, and optimize your social presence across all platforms without burning out.

Platform-Specific Strategies

Twitter/X - Thought leadership:

  • Daily threads (educational)
  • Quick tips and insights
  • Engagement with niche community
  • Real-time commentary

LinkedIn - Professional brand:

  • Weekly long-form posts
  • Industry insights
  • Personal stories with lessons
  • Engagement in comments

Instagram - Visual storytelling:

  • Feed posts (curated, high-quality)
  • Stories (behind-the-scenes, casual)
  • Reels (educational/entertaining)
  • Carousels (educational)

TikTok - Entertainment + education:

  • Daily short videos
  • Trending sounds/formats
  • Series/parts for retention
  • Authentic, less polished

AI Caption Generation

Instagram caption prompt:

Photo/video topic: [what the content shows]
Key message: [what you want to communicate]
Tone: [inspirational/educational/humorous/etc]

Write Instagram caption:
- Hook in first line
- Story or valuable content (3-5 paragraphs)
- End with question for engagement
- Include 3-5 relevant emoji
- Suggest 15-20 hashtags (mix of sizes)

Twitter thread prompt:

Topic: [your topic]
Key points: [list 5-7 main ideas]

Create engaging Twitter thread (10-12 tweets):
- Tweet 1: Hook + promise
- Tweets 2-10: One point per tweet
- Tweet 11: Summary
- Tweet 12: CTA (RT, follow, etc)

Use:
- Line breaks for readability
- Emojis sparingly
- Questions to increase engagement

LinkedIn post prompt:

Professional topic: [your topic]
Personal angle: [your experience/story]

Write LinkedIn post (1500-2000 characters):
- Opening hook (story or question)
- Personal experience or insight
- 3-5 key takeaways
- Practical application
- Question to spark discussion
- 3-5 relevant hashtags

Tone: Professional but personal, not corporate.

Content Calendar Creation

30-day social media plan:

Prompt:

Create 30-day social media calendar for:

Platforms: [list platforms]
Posting frequency: [X posts per day/week per platform]
Content pillars: [list 3-5 themes]
Goals: [growth/engagement/traffic/sales]

For each post:
- Date and time
- Platform
- Content type (photo/video/thread/etc)
- Topic
- Content pillar
- Key message
- Engagement strategy

Balance: 60% educational, 30% entertaining, 10% promotional

Engagement Tactics

AI comment responses:

Prompt:

Comment received: [paste comment]

Generate 3 response options:
1. Thoughtful and detailed
2. Brief and friendly
3. Humorous/playful

All should:
- Add value
- Encourage further discussion
- Reflect my brand voice

Engagement post ideas:

Prompt:

Platform: [specific platform]
Niche: [your niche]

Generate 20 high-engagement post ideas:
- Questions (spark discussion)
- Polls (easy participation)
- Fill-in-the-blank (interactive)
- Controversial takes (debate)
- Personal stories (relatable)

For each: topic + why it will drive engagement

Hashtag Research

AI hashtag strategy:

Prompt:

Post topic: [topic]
Platform: Instagram
Current follower count: [number]

Create hashtag strategy:

Tier 1 - Niche (under 10k posts):
[5 specific hashtags - highest engagement potential]

Tier 2 - Growing (10k-100k posts):
[10 medium hashtags - good balance]

Tier 3 - Popular (100k-1M posts):
[5 broad hashtags - more reach, less engagement]

Tier 4 - Mega (1M+ posts):
[3 very broad hashtags - awareness]

Strategy: Use mix of all tiers (20-25 total).

Performance Analysis

Monthly analytics review:

Prompt:

Platform: [platform]

Top performing posts:
1. [Content type - Topic - Engagement rate]
2. [Content type - Topic - Engagement rate]
3. [Content type - Topic - Engagement rate]

Underperforming posts:
1. [Content type - Topic - Engagement rate]
2. [Content type - Topic - Engagement rate]

Analyze:
- What patterns emerge from top performers?
- Why did underperformers fail?
- What content types/topics to double down on?
- What to stop creating?
- What new angles to test?

Trend Identification

AI trend analysis:

Prompt:

Platform: [TikTok/Instagram/Twitter/etc]
Niche: [your niche]

What trends are currently working in [niche]?

For each trend:
- What it is
- Why it's working
- How I can adapt it
- Urgency (do now vs. soon)
- Example creators doing it well

Crisis Management

Handling negative comments:

Prompt:

Negative comment: [paste]
Context: [situation]

Provide response strategy:
1. Acknowledge (show you hear them)
2. Address (explain or apologize if warranted)
3. Action (what you'll do)

Draft 2 response options:
- Public reply
- Private DM follow-up

Automation Tools

Social media stack:

  • Buffer/Hootsuite/Later: Schedule posts across platforms
  • Canva: Quick graphic design
  • CapCut: Video editing
  • ChatGPT: Caption and content generation
  • Answer The Public: Topic research
  • Hashtagify: Hashtag research

Platform-Specific AI Tactics

Instagram Stories:

Create 10 Instagram Story ideas for [topic]:
- 5 educational (teach something quick)
- 3 engaging (polls, questions, quizzes)
- 2 behind-the-scenes (build connection)

For each: what to show + text overlay suggestions

TikTok Series:

Create TikTok series concept:

Series theme: [topic]
Target: 10 episodes

For each episode:
- Specific subtopic
- Hook
- Key point
- Cliffhanger for next episode

Strategy: Release one every other day for 20 days.

Content Mix Formula

The 5-3-2 rule:

  • 5 posts: Educate/inform your audience
  • 3 posts: Entertain/inspire your audience
  • 2 posts: Promote your products/services

AI content mix checker:

Review my last 20 posts: [list titles/topics]

Analyze content mix:
- Educational: [count and %]
- Entertaining: [count and %]
- Promotional: [count and %]

Is this balanced?
What adjustments should I make?

Growth Tactics

Collaboration opportunities:

Prompt:

My niche: [your niche]
My size: [follower count]
My location: [if relevant]

Suggest 20 creator collaboration ideas:
- Similar size creators (mutual benefit)
- Collaboration format ideas
- How to reach out
- What to pitch

Viral content framework:

Prompt:

Analyze what makes content go viral in [niche]:

Common patterns:
- Content types
- Hooks
- Length
- Posting times
- Engagement tactics

Create viral content template I can adapt.

Key Takeaways

  • Each platform needs different strategy: Twitter for threads, LinkedIn for professional stories, TikTok for trending formats
  • Use AI to generate 30-day content calendar with specific posts, timing, and engagement tactics
  • Analyze top performers monthly with AI to identify patterns and double down on what works
  • Follow 5-3-2 rule: 5 educational, 3 entertaining, 2 promotional posts
  • Respond to comments authentically with AI-drafted responses as starting points

Practice Exercises

Apply what you've learned with these practical exercises:

  • 1.Generate 30-day content calendar for your primary platform using AI
  • 2.Create 20 captions for upcoming posts and schedule them
  • 3.Analyze your last month's performance with AI—identify patterns
  • 4.Generate hashtag strategy for your next 10 posts (tiered approach)

Related Guides