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AI-Powered Social Media Strategy
Build and execute a social media strategy with AI. From posting schedule to engagement tactics, automate and optimize.
Learning Objectives
- ✓Create platform-specific content strategies
- ✓Generate captions and posts at scale
- ✓Analyze performance with AI insights
- ✓Automate scheduling and posting
Social Media is a Full-Time Job—Unless You Use AI
AI can help you create, schedule, analyze, and optimize your social presence across all platforms without burning out.
Platform-Specific Strategies
Twitter/X - Thought leadership:
- Daily threads (educational)
- Quick tips and insights
- Engagement with niche community
- Real-time commentary
LinkedIn - Professional brand:
- Weekly long-form posts
- Industry insights
- Personal stories with lessons
- Engagement in comments
Instagram - Visual storytelling:
- Feed posts (curated, high-quality)
- Stories (behind-the-scenes, casual)
- Reels (educational/entertaining)
- Carousels (educational)
TikTok - Entertainment + education:
- Daily short videos
- Trending sounds/formats
- Series/parts for retention
- Authentic, less polished
AI Caption Generation
Instagram caption prompt:
Photo/video topic: [what the content shows]
Key message: [what you want to communicate]
Tone: [inspirational/educational/humorous/etc]
Write Instagram caption:
- Hook in first line
- Story or valuable content (3-5 paragraphs)
- End with question for engagement
- Include 3-5 relevant emoji
- Suggest 15-20 hashtags (mix of sizes)
Twitter thread prompt:
Topic: [your topic]
Key points: [list 5-7 main ideas]
Create engaging Twitter thread (10-12 tweets):
- Tweet 1: Hook + promise
- Tweets 2-10: One point per tweet
- Tweet 11: Summary
- Tweet 12: CTA (RT, follow, etc)
Use:
- Line breaks for readability
- Emojis sparingly
- Questions to increase engagement
LinkedIn post prompt:
Professional topic: [your topic]
Personal angle: [your experience/story]
Write LinkedIn post (1500-2000 characters):
- Opening hook (story or question)
- Personal experience or insight
- 3-5 key takeaways
- Practical application
- Question to spark discussion
- 3-5 relevant hashtags
Tone: Professional but personal, not corporate.
Content Calendar Creation
30-day social media plan:
Prompt:
Create 30-day social media calendar for:
Platforms: [list platforms]
Posting frequency: [X posts per day/week per platform]
Content pillars: [list 3-5 themes]
Goals: [growth/engagement/traffic/sales]
For each post:
- Date and time
- Platform
- Content type (photo/video/thread/etc)
- Topic
- Content pillar
- Key message
- Engagement strategy
Balance: 60% educational, 30% entertaining, 10% promotional
Engagement Tactics
AI comment responses:
Prompt:
Comment received: [paste comment]
Generate 3 response options:
1. Thoughtful and detailed
2. Brief and friendly
3. Humorous/playful
All should:
- Add value
- Encourage further discussion
- Reflect my brand voice
Engagement post ideas:
Prompt:
Platform: [specific platform]
Niche: [your niche]
Generate 20 high-engagement post ideas:
- Questions (spark discussion)
- Polls (easy participation)
- Fill-in-the-blank (interactive)
- Controversial takes (debate)
- Personal stories (relatable)
For each: topic + why it will drive engagement
Hashtag Research
AI hashtag strategy:
Prompt:
Post topic: [topic]
Platform: Instagram
Current follower count: [number]
Create hashtag strategy:
Tier 1 - Niche (under 10k posts):
[5 specific hashtags - highest engagement potential]
Tier 2 - Growing (10k-100k posts):
[10 medium hashtags - good balance]
Tier 3 - Popular (100k-1M posts):
[5 broad hashtags - more reach, less engagement]
Tier 4 - Mega (1M+ posts):
[3 very broad hashtags - awareness]
Strategy: Use mix of all tiers (20-25 total).
Performance Analysis
Monthly analytics review:
Prompt:
Platform: [platform]
Top performing posts:
1. [Content type - Topic - Engagement rate]
2. [Content type - Topic - Engagement rate]
3. [Content type - Topic - Engagement rate]
Underperforming posts:
1. [Content type - Topic - Engagement rate]
2. [Content type - Topic - Engagement rate]
Analyze:
- What patterns emerge from top performers?
- Why did underperformers fail?
- What content types/topics to double down on?
- What to stop creating?
- What new angles to test?
Trend Identification
AI trend analysis:
Prompt:
Platform: [TikTok/Instagram/Twitter/etc]
Niche: [your niche]
What trends are currently working in [niche]?
For each trend:
- What it is
- Why it's working
- How I can adapt it
- Urgency (do now vs. soon)
- Example creators doing it well
Crisis Management
Handling negative comments:
Prompt:
Negative comment: [paste]
Context: [situation]
Provide response strategy:
1. Acknowledge (show you hear them)
2. Address (explain or apologize if warranted)
3. Action (what you'll do)
Draft 2 response options:
- Public reply
- Private DM follow-up
Automation Tools
Social media stack:
- Buffer/Hootsuite/Later: Schedule posts across platforms
- Canva: Quick graphic design
- CapCut: Video editing
- ChatGPT: Caption and content generation
- Answer The Public: Topic research
- Hashtagify: Hashtag research
Platform-Specific AI Tactics
Instagram Stories:
Create 10 Instagram Story ideas for [topic]:
- 5 educational (teach something quick)
- 3 engaging (polls, questions, quizzes)
- 2 behind-the-scenes (build connection)
For each: what to show + text overlay suggestions
TikTok Series:
Create TikTok series concept:
Series theme: [topic]
Target: 10 episodes
For each episode:
- Specific subtopic
- Hook
- Key point
- Cliffhanger for next episode
Strategy: Release one every other day for 20 days.
Content Mix Formula
The 5-3-2 rule:
- 5 posts: Educate/inform your audience
- 3 posts: Entertain/inspire your audience
- 2 posts: Promote your products/services
AI content mix checker:
Review my last 20 posts: [list titles/topics]
Analyze content mix:
- Educational: [count and %]
- Entertaining: [count and %]
- Promotional: [count and %]
Is this balanced?
What adjustments should I make?
Growth Tactics
Collaboration opportunities:
Prompt:
My niche: [your niche]
My size: [follower count]
My location: [if relevant]
Suggest 20 creator collaboration ideas:
- Similar size creators (mutual benefit)
- Collaboration format ideas
- How to reach out
- What to pitch
Viral content framework:
Prompt:
Analyze what makes content go viral in [niche]:
Common patterns:
- Content types
- Hooks
- Length
- Posting times
- Engagement tactics
Create viral content template I can adapt.
Key Takeaways
- →Each platform needs different strategy: Twitter for threads, LinkedIn for professional stories, TikTok for trending formats
- →Use AI to generate 30-day content calendar with specific posts, timing, and engagement tactics
- →Analyze top performers monthly with AI to identify patterns and double down on what works
- →Follow 5-3-2 rule: 5 educational, 3 entertaining, 2 promotional posts
- →Respond to comments authentically with AI-drafted responses as starting points
Practice Exercises
Apply what you've learned with these practical exercises:
- 1.Generate 30-day content calendar for your primary platform using AI
- 2.Create 20 captions for upcoming posts and schedule them
- 3.Analyze your last month's performance with AI—identify patterns
- 4.Generate hashtag strategy for your next 10 posts (tiered approach)