Content Planning and Scheduling

Consistency Beats Perfection

Regular posting builds audience. AI helps you plan, batch, and schedule content so you show up consistently without burning out.

The 90-Day Planning System

Why 90 days:

• Long enough to see patterns
• Short enough to stay relevant
• Matches business quarters
• Allows for trends and pivots

AI calendar creation:

Create 90-day content calendar for:

Platforms: [list and frequency per platform]
Content pillars: [list 3-5 main themes]
Business goals: [growth/engagement/sales/etc]
Upcoming: [events, launches, seasons]

For each week, suggest:
- Mon: [Content type - Topic - Platform]
- Wed: [Content type - Topic - Platform]
- Fri: [Content type - Topic - Platform]

Balance:
- 70% evergreen (timeless)
- 20% trending/timely
- 10% promotional

Include:
- Major content pieces (videos, articles)
- Social posts
- Email newsletters
- Special events/launches

Content Batching

Monthly batch day:

AI planning prompt:

I want to batch create content for next month.

Available time: [X hours on Y date]
Platforms: [list]
Monthly themes: [list]

Create batching plan:
- Morning (3 hours): [What to create]
- Afternoon (3 hours): [What to create]
- Evening (2 hours): [Scheduling and graphics]

Optimize for efficiency:
- Group similar tasks
- Film all videos at once
- Write all captions together
- Design all graphics in batch

Content Themes and Series

Monthly themes:

Prompt:

Create 12 monthly content themes for [niche]:

For each month:
- Theme name
- Why it fits that month (seasonal/events)
- 10 content ideas within theme
- Hashtag suggestions
- Platform focus

Example:
January: "New Year, New Skills"
- Fresh start energy
- Goal-setting content
- Tutorial heavy
- #NewYearNewYou

Series ideas:

Prompt:

Create 5 content series concepts:

For each:
- Series name
- Format (video/carousel/thread/etc)
- Frequency (weekly/biweekly)
- Number of episodes
- How it builds audience loyalty
- Episode ideas (first 5)

Examples:
- "Tip Tuesday" (weekly quick tips)
- "Behind the Scenes Friday" (BTS content)
- "Myth Busting Monday" (debunk myths)

The Content Matrix

Content types × Platforms:

Type	YouTube	TikTok	Instagram	Twitter	LinkedIn
Tutorial	✓	✓	Reel	Thread	×
Story	Vlog	✓	Stories	Thread	Post
Quick Tip	Short	✓	Reel	Tweet	×
Deep Dive	✓	×	Carousel	Thread	Post
BTS	Vlog	✓	Stories	×	×

AI matrix planning:

I want to create [content topic].

Show me best formats for each platform:
- YouTube: [format + duration]
- TikTok: [format + duration]
- Instagram: [format + specs]
- Twitter: [format + length]
- LinkedIn: [format + approach]

How to adapt the core content for each?

Seasonal and Event Planning

AI calendar integration:

Map content to calendar events for [your niche]:

Q1 (Jan-Mar):
- New Year (resolutions, fresh starts)
- Valentine's Day (if relevant)
- Spring prep

Q2 (Apr-Jun):
- Spring cleaning/renewal
- Summer prep
- Mid-year review

Q3 (Jul-Sep):
- Summer content
- Back to school/work
- Q3 planning

Q4 (Oct-Dec):
- Halloween (if fun content)
- Holiday season
- Year-end wrap-ups

For each period: 10 timely content ideas

Content Gaps Analysis

Quarterly review:

Prompt:

Review my last 90 days of content:

Topics covered: [list or paste titles]
Content types used: [video/article/etc]
Platforms active: [list]

Analyze gaps:
- Topics my audience wants but I haven't covered
- Content formats I should try
- Platforms I'm underutilizing
- Posting frequency issues
- Series opportunities

Suggest Q2 priorities based on gaps.

Balancing Planned vs. Spontaneous

The 80/20 rule:

• 80% planned content (scheduled in advance)
• 20% reactive content (trends, news, inspiration)

Structure:

• Mon/Wed/Fri: Planned content (from calendar)
• Tue/Thu: Reactive slots (trends, engagement, spontaneous)

Keeps you consistent while staying relevant.

Batch Creation Workflows

Video batch day:

1. Set up (30 min): Lighting, camera, outfit
2. Film (3 hours): Record 4-6 videos back-to-back
3. B-roll (1 hour): Film all B-roll needs
4. Breakdown (30 min): Reset space

Caption batch:

1. List all upcoming posts (10 min)
2. AI generates first drafts (20 min)
3. Personalize each (40 min)
4. Add hashtags (20 min)
5. Schedule (30 min)

Result: 20-30 captions in 2 hours

Scheduling Tools and Tactics

Recommended tools:

• Buffer: Simple, affordable
• Hootsuite: Enterprise features
• Later: Visual planning, Instagram focus
• Metricool: Analytics + scheduling
• Typefully: Twitter threads

Optimal posting times (AI analysis):

Analyze my audience analytics:
Platform: [platform]
Time zone: [primary audience timezone]
Audience demographics: [age, profession, etc]

When is my audience most active?
Suggest optimal posting schedule for:
- Best days of week
- Best times of day
- Frequency per week

Based on: engagement data + industry norms

Content Backup Plans

Emergency content bank:

Prompt:

Create "emergency content" bank for when I:
- Miss a planned post
- Don't have time to create
- Inspiration runs dry

Generate 20 evergreen posts I can publish anytime:
- Quick tips
- Quotes/insights
- Behind-the-scenes
- FAQs
- User-generated content ideas

Platform: [your platform]
Pre-written and ready to go.

Tracking and Adjusting

Weekly review (15 min):

• What posted successfully?
• What didn't go live (why)?
• Any trends to jump on?
• Schedule adjustments needed?

Monthly review (1 hour):

• Did I hit posting goals?
• What performed best?
• What flopped?
• Adjust next month's calendar

AI review prompt:

Review this month's content calendar:

Planned: [what was scheduled]
Actually posted: [what went live]
Performance: [metrics]

Analyze:
- Completion rate (did I stick to plan?)
- What worked (double down)
- What didn't (adjust)
- Recommendations for next month

Multi-Platform Coordination

Synchronized campaigns:

Prompt:

I'm launching [product/course/service] on [date].

Create coordinated content calendar across platforms:

Pre-launch (2 weeks before):
- [Platform]: [Content type + Topic]
- [Platform]: [Content type + Topic]

Launch week:
- [Platform]: [Content type + Topic]
- [Platform]: [Content type + Topic]

Post-launch (1 week after):
- [Platform]: [Content type + Topic]
- [Platform]: [Content type + Topic]

Each piece supports the campaign but provides standalone value.

Sustainability Check

Can you maintain this?

Questions:

• Can I batch this content in available time?
• Is this posting frequency realistic long-term?
• Do I have systems for consistency?
• What happens if I miss a week?

Sustainability prompt:

Current content plan: [describe frequency and types]
Available time: [hours per week]
Other commitments: [list]

Is this sustainable long-term?
If not, suggest realistic alternative:
- Adjusted frequency
- Content type changes
- Batching strategy
- Outsourcing options