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Module 230 minutes

Video Script Writing with AI

Write engaging video scripts faster using AI. Learn to create hooks, structure content, and maintain your voice.

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Learning Objectives

  • Write video scripts 3x faster with AI assistance
  • Create compelling hooks that stop the scroll
  • Structure content for maximum retention
  • Adapt scripts for different platforms

From Idea to Script in Minutes

The script makes or breaks your video. AI can help you write faster while keeping your unique voice and style.

The Video Script Structure

Essential elements:

1. Hook (0-3 seconds)

  • Grab attention immediately
  • Promise value
  • Create curiosity

2. Introduction (3-15 seconds)

  • Who you are (if new viewers)
  • What this video covers
  • Why they should watch

3. Content (Main body)

  • Deliver on promise
  • Clear structure (3-5 points ideal)
  • Examples and stories
  • Visual cues

4. Call to Action

  • Like/Subscribe
  • Next steps
  • Related content

5. Outro

  • Quick recap
  • Final thought
  • Sign-off

AI Hook Generation

The hook is critical. Test multiple options:

Prompt:

Video topic: [your topic]
Target audience: [description]
Platform: [YouTube/TikTok/Instagram]

Generate 15 hook options that:
- Grab attention in first 3 seconds
- Promise clear value
- Create curiosity
- Avoid clickbait

Formats to try:
- Bold statement
- Surprising statistic
- Question
- Controversial take
- Personal story opening

Test hooks, keep winners.

Script Templates by Format

Listicle (5 Tips/Ways/Hacks):

Hook: [Surprising benefit]
Intro: "Here are 5 ways to [benefit]"

Tip 1: [Point + example]
Tip 2: [Point + example]
Tip 3: [Point + example]
Tip 4: [Point + example]
Tip 5: [Point + example]

CTA: "Which tip will you try first?"
Outro: [Quick recap + sign-off]

Tutorial (How-To):

Hook: [Problem + promise of solution]
Intro: "I'll show you exactly how to [achieve result]"

Step 1: [Action + why]
Step 2: [Action + why]
Step 3: [Action + why]

Common mistakes to avoid: [2-3 points]

CTA: "Try this and let me know how it goes"
Outro: [Encouragement + sign-off]

Story-Based:

Hook: [Intriguing moment from story]
Setup: [Context]

Conflict: [Problem/challenge]
Action: [What you did]
Result: [Outcome]
Lesson: [Takeaway for viewer]

Application: [How they can use this]

CTA: [Related to story]
Outro: [Final thought]

AI Script Generation

Full script prompt:

Write a [duration] video script for [platform].

Topic: [your topic]
Audience: [description]
Goal: [educate/entertain/inspire]

My speaking style:
- [Casual/formal]
- [Humorous/serious]
- [Fast-paced/methodical]
- Key phrases I use: [examples]

Structure:
- Attention-grabbing hook
- Clear 3-point structure
- Personal examples
- Actionable takeaways
- Strong CTA

Format: Write as I would speak, not read.
Include [VISUAL CUE] markers for B-roll.

Platform-Specific Scripts

YouTube (8-15 minutes):

  • Longer introduction (channel context)
  • Deeper explanations
  • Multiple examples
  • Clear chapters
  • End screens and cards mentioned

TikTok/Reels (15-60 seconds):

  • Hook in first 1 second
  • One main point
  • Fast-paced
  • Text overlay callouts
  • No formal outro (loop if possible)

Instagram Stories:

  • Conversational, like talking to friend
  • Multiple slide breaks
  • Polls, questions, stickers
  • Casual energy

Podcast (15-60 minutes):

  • Conversational, not scripted verbatim
  • Talking points, not full script
  • Room for tangents
  • Natural pauses
  • Story-focused

Maintaining Your Voice

AI writes generically. Make it yours:

After AI generates:

  1. Add personality markers
  • Your catchphrases
  • Your humor style
  • Your pacing
  • Your examples
  1. Read aloud
  • Does it sound like you?
  • Remove stiff language
  • Add natural fillers (if that's your style)
  1. Visual cues
  • Add [B-ROLL: description]
  • Add [SHOW ON SCREEN: text]
  • Add [CUT TO: setup]

Retention Tactics

AI prompt for engagement:

Review this script for viewer retention:
[paste script]

Suggest improvements for:
- Hook strength (will they stop scrolling?)
- Pattern interrupts (keeping attention)
- Pacing (too slow? too fast?)
- Curiosity gaps (reasons to keep watching)
- Value delivery (are we delivering fast enough?)

Platform: [YouTube/TikTok/etc]
Target retention: [X%]

B-Roll and Visual Planning

AI visual suggestions:

Script: [paste your script]

For each section, suggest:
- B-roll ideas
- Graphics/text overlays
- Visual demonstrations
- On-screen examples

Keep visuals simple and achievable.

Script Variations Testing

Create multiple versions:

Prompt:

Core script: [paste]

Create 3 variations:
1. High-energy version (enthusiastic, fast)
2. Calm-expert version (authoritative, measured)
3. Friend-to-friend version (casual, intimate)

Keep same information, change delivery style.

Test which style resonates.

Repurposing Content to Script

Blog post to video:

Blog post: [paste or summarize]

Convert to [duration] video script for [platform].

Changes needed:
- Conversational language (speak, not read)
- Hook for video opening
- Visual demonstration opportunities
- Shorter sentences
- Remove text-only elements

Common Script Mistakes AI Catches

Prompt:

Review this script for common mistakes:
[paste script]

Check for:
- Weak or missing hook
- Burying the value (taking too long to get to point)
- Too much setup/backstory
- Unclear structure
- Missing CTA
- Awkward transitions
- Too formal/stiff language
- Missing retention tactics

Suggest specific fixes.

Outlining vs. Full Scripting

When to outline:

  • Comfortable on camera
  • Conversational content
  • Podcast/interview format

When to full script:

  • Complex explanations
  • Need precise timing
  • Teleprompter use
  • High-stakes content

AI outline prompt:

Create a detailed outline (not full script) for:

Topic: [your topic]
Duration: [X minutes]

For each section:
- Main point to cover
- Supporting example/stat
- Transition to next section
- [VISUAL] cues

Leave room for natural delivery.

Key Takeaways

  • Strong hooks in first 3 seconds are critical—generate 15 options with AI and test best performers
  • Platform matters: YouTube allows depth, TikTok needs one point in 60 seconds
  • AI scripts need personality injection—add your catchphrases, humor, and natural speaking style
  • Read scripts aloud and edit for how you actually speak, not how you write
  • Include [VISUAL CUE] markers for B-roll and graphics during scripting phase

Practice Exercises

Apply what you've learned with these practical exercises:

  • 1.Generate 15 hooks for your next video topic, test top 3 with audience poll
  • 2.Write a full script with AI, then read aloud and personalize for your voice
  • 3.Take an existing blog post and convert it to video script with AI
  • 4.Create outline vs. full script for same topic—test which delivery you prefer

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