Repurposing Content Across Platforms

Create Once, Publish Everywhere

You spend hours creating one piece. AI helps you extract maximum value by repurposing it into multiple formats for multiple platforms.

The Repurposing Pyramid

Start with pillar content (longest format):

• YouTube video (10-20 min)
• Podcast episode (30-60 min)
• Long-form article (2000+ words)

Break down into:

• Short-form videos (TikTok, Reels, Shorts)
• Social media posts (Twitter, LinkedIn, Instagram)
• Email newsletter
• Blog post / article
• Infographic / carousel
• Quotes / soundbites
• Newsletter

One piece → 10-20 assets.

AI Repurposing Prompts

YouTube → TikTok/Shorts:

YouTube video: [title and key points OR paste transcript]

Extract 5 short-form video ideas (30-60 seconds each).

For each:
- Hook (first 3 seconds)
- One main point
- Quick payoff
- Standalone value (works without full context)

Include timestamp from original video for easy clipping.

Video → Twitter Thread:

Video transcript: [paste or summarize main points]

Convert to engaging Twitter thread (8-12 tweets).

Structure:
- Tweet 1: Hook + promise
- Tweets 2-10: Key points (one per tweet)
- Final tweet: Summary + CTA

Keep punchy, add line breaks for readability.

Video → LinkedIn Post:

Video topic: [title]
Key insights: [list 3-5 main points]

Write LinkedIn post (1500-2000 characters):
- Professional but personal tone
- Start with hook/story
- Share key insights
- End with question for engagement
- Include relevant hashtags (3-5)

Podcast → Blog Post:

Podcast transcript: [paste]

Convert to blog post (1500 words):
- SEO-friendly title
- Introduction
- Organized sections (H2s)
- Key takeaways highlighted
- Conclusion with CTA
- Format for readability (short paragraphs)

Preserve conversational insights, add structure.

Platform-Specific Adaptations

Twitter/X:

• Threads: 8-12 tweets
• Standalone tweets: Quote best insights
• Add relevant hashtags (2-3)
• Tweet storm format

LinkedIn:

• Professional angle
• Storytelling approach
• 1500-2000 characters ideal
• Question at end for engagement
• 3-5 relevant hashtags

Instagram:

• Carousel posts (5-10 slides)
• Longer captions (storytelling)
• Visual-first
• Hashtags (10-20)
• Stories for behind-the-scenes

TikTok/Reels:

• 15-60 seconds
• One point per video
• Text overlays
• Trending sounds
• Hook in first second

Email Newsletter:

• Personal, direct tone
• Story or lesson format
• Actionable takeaways
• Link to full content

Extracting Quote Graphics

AI quote extraction:

Content: [paste transcript or article]

Extract 10 quotable moments that:
- Are 1-2 sentences max
- Stand alone (make sense without context)
- Are insightful or surprising
- Work as social media graphics

Format each for Instagram square (1080x1080).

Design with Canva + AI text.

Creating Carousels

Instagram/LinkedIn carousel:

Topic: [your content topic]
Key points: [list 5-7 main insights]

Create a 7-slide carousel:
- Slide 1: Attention-grabbing title
- Slides 2-6: One key point per slide (short, clear)
- Slide 7: Summary + CTA

For each slide:
- Title (big, bold)
- 2-3 bullet points or 1-2 sentences
- Keep text minimal (people are scrolling)

The Repurposing Workflow

Step 1: Create pillar content

• Film YouTube video OR
• Record podcast OR
• Write long article

Step 2: Get transcript/content

• Video: Otter.ai, Rev, or YouTube auto-transcript
• Podcast: Otter.ai or Descript
• Article: Already have text

Step 3: AI repurposing

• Feed content to ChatGPT
• Generate all formats (use prompts above)
• Review and personalize

Step 4: Schedule

• Use Buffer, Hootsuite, or Later
• Space out over 1-2 weeks
• Drive traffic back to pillar content

Batch Repurposing

Monthly repurposing day:

Morning (3 hours):

• Gather last month's pillar content (4-5 pieces)
• Run through AI repurposing
• Generate 50-100 social posts
• Create 10-20 short videos
• Write 4 email newsletters

Afternoon (2 hours):

• Schedule everything
• Design graphics
• Edit short clips

Result: One month of content from one day of work.

Repurposing Best Practices

1. Don't just copy-paste

• Adapt tone for platform
• Add platform-specific elements
• Respect platform culture

2. Credit your pillar

• "From my latest video..."
• Link back when possible
• Drive traffic to long-form

3. Test formats

• See what performs
• Double down on winners
• Drop losers

4. Update evergreen

• Repurpose old high-performers
• Add current context
• Extend content lifespan

Reverse Repurposing

Small → Big:

Twitter threads → Blog post:

Twitter thread: [paste thread]

Expand into full blog post (1500 words):
- Flesh out each point
- Add examples and stories
- Include data/sources
- Structure with headers
- SEO optimize

Instagram captions → Email:

Top performing Instagram captions: [paste 5 best]

Combine into email newsletter:
- Common theme
- Expand insights
- Personal story
- Actionable takeaways
- CTA

Content Remixing

Create variations:

Original content: [title/topic]

Create 5 remix versions:
1. Beginner-focused angle
2. Advanced deep-dive
3. Contrarian take
4. Case study format
5. Story-based approach

Same core information, different framing.

Automation Tools

Repurposing tech stack:

• Repurpose.io: Auto-publish from YouTube to podcast, blog
• Descript: Transcribe + edit video/audio
• OpusClip: AI clip short videos from long
• Canva: Quick graphic design
• Buffer/Hootsuite: Schedule across platforms

Measuring Repurposing ROI

Track:

• Time spent creating pillar: [X hours]
• Time spent repurposing: [Y hours]
• Total content pieces from one pillar: [Z]
• Time per piece: Y/Z

Goal: <15 min per repurposed piece