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Deepfake Video Scams

Scammers use AI-generated fake videos of celebrities, executives, or family members to manipulate victims into sending money or revealing sensitive information.

Last updated: January 5, 2025

What is this scam?

Scammers create realistic fake videos using AI (deepfakes) to impersonate trusted individuals—CEOs, family members, celebrities, or government officials. These videos are used to:

  • Request urgent wire transfers
  • Solicit investments in fake opportunities
  • Extract sensitive corporate information
  • Manipulate victims emotionally

The technology has become frighteningly good, making these scams increasingly difficult to detect.

🔍How This Scam Works

  1. Target selection: Scammers identify high-value targets (executives, elderly family members)
  2. Data collection: Gather photos and videos from social media
  3. Deepfake creation: Use AI to generate fake video of target person
  4. Delivery: Send via video call, email, or messaging apps
  5. Urgent request: Create time pressure ("Wire money immediately")
  6. Exploitation: Victim complies before verifying authenticity

🚩Red Flags to Watch For

  • Video call with unusual audio quality or sync issues
  • Requests for urgent money transfers via video
  • Family member or executive asking for sensitive info via video
  • Uncharacteristic behavior or requests
  • Refusal to verify identity through alternate means
  • Pressure to act immediately without verification
  • Video quality that seems slightly "off" (uncanny valley effect)

🛡️How to Protect Yourself

  • 1Establish a family code word for emergency verifications
  • 2Never act on urgent financial requests without independent verification
  • 3Call the person back on a known phone number (don't use number from suspicious message)
  • 4Use multi-factor authentication for corporate approvals
  • 5Train employees to recognize deepfake red flags
  • 6Implement dual-approval processes for wire transfers
  • 7Question any unusual request, even if the video looks real
  • 8Look for artifacts: unnatural blinking, lip sync issues, odd lighting

📞If You've Been Targeted

If you've been scammed:

  1. Stop any ongoing transactions immediately
  2. Contact your bank to freeze accounts and reverse transfers if possible
  3. Report to law enforcement - FBI Internet Crime Complaint Center (IC3)
  4. Document everything - Save videos, messages, transaction records
  5. Notify your employer if it was a corporate scam
  6. Warn your network - Others may be targeted with the same deepfake
  7. Consider credit monitoring if personal information was shared

Don't blame yourself - These scams are sophisticated and fool even tech-savvy individuals.

🌍Report & Get Help

Report fraud and get support through these official resources in your country:

🇺🇸United States

🇬🇧United Kingdom

  • Action Fraud

    UK's national fraud and cybercrime reporting centre

    📞 0300 123 2040

🇨🇦Canada

🇦🇺Australia

Learn More

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