Token & Cost Calculator
Understand how AI models count tokens, estimate your API costs, and optimize your budget—all in one interactive tool.
What you'll learn and do:
- ✓Visualize how text splits into tokens with interactive examples
- ✓Calculate real costs for GPT, Claude, and Gemini models
- ✓Compare pricing across models to find the best value
- ✓Learn optimization strategies to reduce your API bill
1. What are tokens?
Tokens are the basic units that AI models use to process text. When you send a message to ChatGPT, Claude, or any other AI, your text isn't read character-by-character or word-by-word. Instead, it's broken into tokens—chunks that might be whole words, parts of words, or even single characters.
Why does this matter? Because AI APIs charge you per token. Understanding how text splits into tokens helps you:
- Estimate costs before building features
- Optimize prompts to use fewer tokens
- Avoid surprise bills when scaling up
- Choose the right model for your budget
Quick rules of thumb
- 1 token ≈ 4 characters (for English text)
- 1 token ≈ 0.75 words (on average)
- 100 words ≈ 133 tokens
- 1,000 characters ≈ 250 tokens
Examples
Interactive Token Demo
Type or select an example below to see how text splits into tokens. This is an approximation—real tokenization varies by model.
Visual breakdown:
Note: This is a simplified visualization. Real tokenizers (like GPT's BPE or Claude's tokenizer) work differently and may split text in unexpected ways. Use the "4 characters ≈ 1 token" rule for quick estimates, or use official tokenizer tools for accuracy.
Important: Different models use different tokenizers. GPT models use BPE (Byte-Pair Encoding), while Claude and Gemini use their own systems. The exact token count for the same text can vary slightly between models. For precise counts, use official tools:
- • OpenAI Tokenizer (for GPT models)
- • Claude token counting (via API)
- • Use your model's API to get exact counts before sending requests
2. How AI API pricing works
AI APIs charge separately for input tokens (your prompt) and output tokens (the AI's response). Output tokens are typically 2-3x more expensive because generating text requires more computation than reading it.
The formula
- • Input: 500 tokens (your prompt)
- • Output: 200 tokens (AI's response)
- • Input price: $0.01 per 1,000 tokens
- • Output price: $0.03 per 1,000 tokens
Current pricing (as of 2025-01-20)
| Model | Provider | Input (per 1K) | Output (per 1K) | Best for |
|---|---|---|---|---|
| GPT-4o | OpenAI | $0.002500 | $0.0100 | Most advanced multimodal flagship model |
| GPT-4o mini | OpenAI | $0.000150 | $0.000600 | Affordable small model for fast |
| GPT-4 Turbo | OpenAI | $0.0100 | $0.0300 | Previous generation flagship |
| GPT-4 | OpenAI | $0.0300 | $0.0600 | Original GPT-4 model with highest quality reasoning |
| GPT-3.5 Turbo | OpenAI | $0.000500 | $0.001500 | Fast and affordable |
| o1 | OpenAI | $0.0150 | $0.0600 | Reasoning model designed for complex problem-solving |
| o1-mini | OpenAI | $0.003000 | $0.0120 | Faster |
| Claude 4.1 Opus | Anthropic | $0.0150 | $0.0750 | Exceptional model for specialized reasoning tasks |
| Claude 4.5 Sonnet | Anthropic | $0.003000 | $0.0150 | Smartest model for complex agents and coding. 1M token context available in beta |
| Claude 4.5 Haiku | Anthropic | $0.001000 | $0.005000 | Fastest model with near-frontier intelligence |
| Claude 3 Opus (Legacy) | Anthropic | $0.0150 | $0.0750 | Previous generation flagship model |
| Claude 3.5 Sonnet (Legacy) | Anthropic | $0.003000 | $0.0150 | Previous generation balanced model |
| Claude 3 Haiku (Legacy) | Anthropic | $0.000250 | $0.001250 | Previous generation fastest model |
| Gemini 2.0 Flash (Experimental) | $0.000000 | $0.000000 | Experimental next-generation model. Free during preview. Official pricing not yet available | |
| Gemini 1.5 Pro | $0.001250 | $0.005000 | Massive 2M token context window | |
| Gemini 1.5 Flash | $0.000075 | $0.000300 | Ultra-fast and affordable with 1M token context | |
| Gemini 1.5 Flash-8B | $0.000037 | $0.000150 | Smallest | |
| Command A | Cohere | $0.002500 | $0.0100 | Most performant model |
| Command R+ (Legacy) | Cohere | $0.002500 | $0.0100 | Legacy model from Aug 2024 |
| Command R (Legacy) | Cohere | $0.000150 | $0.000600 | Legacy balanced model from Aug 2024 |
| Command R7B | Cohere | $0.000037 | $0.000150 | Fast and extremely cost-effective for simple tasks |
| DeepSeek Reasoner | DeepSeek | $0.000550 | $0.002190 | Reasoning model with prompt caching. Cache-miss: $0.55/1M input |
| DeepSeek Chat | DeepSeek | $0.000270 | $0.001100 | Chat model with prompt caching. Cache-miss: $0.27/1M input |
| Sonar | Perplexity | $0.001000 | $0.001000 | Lightweight |
| Sonar Pro | Perplexity | $0.003000 | $0.0150 | Advanced search with 200K context length and grounding |
| Sonar Reasoning | Perplexity | $0.001000 | $0.005000 | Fast |
| Sonar Reasoning Pro | Perplexity | $0.002000 | $0.008000 | Precise reasoning powered by DeepSeek-R1 |
| Sonar Deep Research | Perplexity | $0.002000 | $0.008000 | Expert research model. Additional costs: $0.002/1k citation tokens |
| Mistral Large 2 | Mistral | $0.002000 | $0.006000 | Top-tier model for high-complexity tasks with 128K context |
| Mistral Small 3.2 | Mistral | $0.000200 | $0.000600 | Cost-efficient model for low-latency tasks with 128K context |
| Codestral | Mistral | $0.000200 | $0.000600 | Specialized coding model with 256K context window |
| Llama 3.1 8B Instant | Groq | $0.000050 | $0.000080 | Llama 3.1 8B on Groq's LPU. Extremely fast and affordable |
| Llama 3.3 70B Versatile | Groq | $0.000590 | $0.000790 | Llama 3.3 70B on Groq's high-speed infrastructure |
| Llama 4 Scout | Groq | $0.000110 | $0.000340 | Llama 4 Scout (17Bx16E) multimodal model on Groq |
| Qwen3 32B | Groq | $0.000290 | $0.000590 | Qwen3 32B model served on Groq's infrastructure |
| Llama 3.1 8B Instruct Turbo | Together AI | $0.000180 | $0.000180 | Llama 3.1 8B with 128K context on Together AI |
| Llama 3.1 70B Instruct Turbo | Together AI | $0.000880 | $0.000880 | Llama 3.1 70B with 128K context on Together AI |
| Llama 3.1 405B Instruct Turbo | Together AI | $0.003500 | $0.003500 | Frontier open-source Llama 3.1 405B with 128K context |
| Mixtral 8x7B Instruct | Together AI | $0.000600 | $0.000600 | Mixtral 8x7B Instruct v0.1 on Together AI |
| Llama 3 70B | Replicate | $0.000650 | $0.002750 | Llama 3 70B on Replicate with 8K context |
| Claude 3.5 Sonnet | Replicate | $0.003000 | $0.0150 | Claude 3.5 Sonnet served via Replicate infrastructure |
Pricing changes frequently! The prices above were last updated on 2025-01-20. Always check official provider websites for current rates before making budget decisions.
3. Calculate your costs
Use this calculator to estimate your API costs based on your expected usage. You can compare models, use custom pricing for enterprise deals, and see how different usage patterns affect your bill.
Cost Calculator
Select a model and enter your expected usage to calculate costs. Toggle custom pricing for enterprise or private models.
Most advanced multimodal flagship model, faster and cheaper than GPT-4 Turbo
View official pricing →Using 4 characters ≈ 1 token approximation
Estimated Costs
Note: Prices shown are approximate and may change. Last updated: 2025-01-20. Always verify current pricing on provider websites before budgeting.
4. How to reduce costs
Once you understand token costs, here are proven strategies to reduce your API bill:
1. Choose the right model for each task
Don't use GPT-4 for everything. Use smaller, cheaper models for simple tasks:
- • Simple classification: Use GPT-3.5 Turbo or Claude Haiku (90% cheaper)
- • Data extraction: Use Gemini Flash or GPT-3.5 Turbo
- • Complex reasoning: Use GPT-4 or Claude Opus only when needed
2. Optimize your prompts
Shorter prompts = lower costs. Every token in your prompt costs money on every request.
- • Remove unnecessary examples (or use just 1-2 instead of 5)
- • Cut verbose instructions ("Please analyze" → "Analyze")
- • Use abbreviations where clear (e.g., "Q:" instead of "Question:")
- • Avoid repeating context—send it once, not in every message
3. Limit output length
Output tokens are 2-3x more expensive than input. Control response length:
- • Use
max_tokensparameter to cap output - • Ask for concise responses ("Answer in 50 words or less")
- • Request bullet points instead of paragraphs
- • For code, ask for snippets, not full implementations
4. Use caching (where available)
Some providers offer caching discounts for repeated content:
- • Anthropic Claude: Prompt caching can save 90% on cached input tokens
- • Structure prompts to reuse system messages and context
- • Cache large knowledge bases, style guides, or examples
5. Batch requests when possible
Process multiple items in one request instead of many small ones:
- • Classify 10 emails in one request vs. 10 separate requests
- • Extract data from multiple records at once
- • Use JSON output for structured batch processing
Real example: Chatbot optimization
- • Model: GPT-4o ($0.0025/$0.01)
- • Prompt: 800 tokens (verbose)
- • Response: 300 tokens (unlimited)
- • Requests: 10,000/month
- • Model: GPT-3.5 Turbo ($0.0005/$0.0015)
- • Prompt: 200 tokens (optimized)
- • Response: 150 tokens (capped)
- • Requests: 10,000/month
Learn more
Cost & Latency Guide
Deep dive into optimizing AI performance and budget, including advanced cost optimization strategies.
Read guide →Prompting 101
Learn how to write better prompts that are both more effective and more cost-efficient.
Read guide →