TL;DR

Train domain-specific embeddings to improve retrieval. Collect query-document pairs, fine-tune Sentence Transformers with contrastive learning, and evaluate with retrieval metrics.

Why custom embeddings?

General embeddings (OpenAI, Sentence Transformers) work well but:

  • May miss domain jargon
  • Don't capture your specific semantics
  • Custom models can be 10-30% better on domain tasks

Data collection

Pairs needed:

  • (Query, relevant doc) positive pairs
  • (Query, irrelevant doc) negative pairs
  • 1000-10,000+ pairs recommended

Collection methods:

  • User click data
  • Expert annotations
  • Synthetic generation

Training approaches

Contrastive learning: Pull similar closer, push dissimilar apart
Triplet loss: (anchor, positive, negative)
In-batch negatives: Efficient training on batches

Implementation

Libraries:

  • Sentence Transformers (easiest)
  • OpenAI fine-tuning (embeddings API)
  • Custom PyTorch

Evaluation

  • Recall@K: % of relevant docs in top K
  • MRR (Mean Reciprocal Rank)
  • NDCG
  • Compare to baseline embeddings

Deployment

  • Self-host or use managed inference
  • Reindex documents with new embeddings
  • A/B test vs baseline

Challenges

  • Data collection effort
  • Training infrastructure
  • Evaluation complexity
  • Maintenance (retraining)